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#AuthorToolBoxBlogHop

Three marketing tips for writers

It’s that time of month again—AuthorToolBoxBlogHop, where like-minded writers exchange tips on writing, marketing, editing, querying, etc. For July, I’ve selected three marketing tips for writers that I don’t think are well known. It’s always a pleasure sharing marketing secrets.

1. The right way to share your book’s Amazon link

Okay, you’ve finally published a book. Hooray you! And naturally, you’re social media-ing the heck out of it. Whether on your blog, Twitter, Facebook, Instagram, or any other platform, you’re getting the word out. “Buy my book. Here’s the link ______”.

But did you know there’s a little known secret to copying an Amazon’s link?

Here’s the unedited link to my last novel, Snow White and the Eighth Dwarf:

Snow White and the Eighth Dwarf, an adult fairy tale recreation

Snow White and the Eighth Dwarf

https://www.amazon.com/Snow-White-Eighth-Dwarf-Enchanted-ebook/dp/B06XPH21PW/ref=sr_1_9?ie=UTF8&qid=1500258454&sr=8-9&keywords=cheryl+sterling

(whew!)

See that bolded ASIN (Amazon book ID Number)? All that gibberish behind it is an Amazon electronic time stamp. It tells Amazon the exact time of your  purchase.

Here’s the thing. Every time you sell a book with that time stamp, Amazon will see an abnormal amount of sales FOR THE SAME EXACT TIME. It might send up a red flag. Your sales might not be counted.

Here’s an easy workaround

Remove everything after the ASIN. Whether you shorten the link with tinyURL or not, only use the link between www.amazon to the ASID.

2. Sticking a post to Twitter and Facebook

Going back to your new book scenario (Yeah, you!). You write a post about it on Twitter and your Facebook Page—then what? How do you keep it at the top of all your posts so it’s the first thing visitors see?

Write your post/tweet as usual and publish. Find it on your feed and look for a V symbol in the upper right hand corner of the post. Click on it and bring down the pull down menu.

Tip #2 of three marketing tips for writers. Permanently pin a post to the top of your Facebook page.

Permanently pin a post to the top of your Facebook page.

On Twitter, click on “Pin to your profile page.”

On Facebook, click on “Pin to top of page.” This only works on Facebook Pages. You do have a Facebook page, right?

Add a C.T.A. to all your correspondence

What is C.T.A.? It stands for Call To Action. Yes, you, introverted author, are going to ask your readers to buy your books.

In the front and back material of your published book (Yeah, you!) add all your contact info: email, blog link, Facebook page, Twitter page, all social media, and a link to your Amazon Author Page. You do have an Amazon Author page, right? In addition, add Amazon links to other books, and an excerpt of one of your books.

Tip 3 of three marketing tips for writers: Include a call to action CTA on all your correspondence.

It’s okay to ask your current readers to buy something else of yours. Or contact you. Or follow you on social media. Perhaps write a review. Where better than at the back of your book?

Nudge your readers with a C.T.A. This article explains how effective a C.T.A. can be.

 

Today’s #AuthorToolBoxBlogHop was brought to you by the letters “A” (Amazon link), “P” (Pin your post), and “C”, “T”, and “A” (Call to Action). I hope my three marketing tips for writers will bring you many, many sales (at different Amazon time stamps, of course).

To continue hopping through other great blogs in the monthly #AuthorToolboxBlogHop or to join, click here.

Bonus C.T.A.

Thanks for reading to the bottom of this post. I’m sending out my own Call To Action. I’ve finished the sequel to Snow White and the Eighth Dwarf, titled Red Riding Hood and the Lone Wolfe.

I’m looking for beta readers. If you’re interested, please contact me at cherylsterling@hotmail.com

See, CTAs are painless.

Blessings,

Cheryl

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An email list is an easy way to build relationships with and stay connected to your customers.

For today’s #AtoZChallenge*, the letter “E” is for Email list.

An email list is an easy way to build relationships with and stay connected to your customers.

An email list is an easy way to build relationships with and stay connected to your customers.

The letter “E” is for Email List, a tool every blogger should use.

Okay, a raise of hands—how many websites have you visited in the last 24 hours? How many had a pop-up requesting your name and email address? How many did you fill out?

If you’re like most blog visitors, you hate those annoying pop-ups. But guess what? They’re very effective in capturing and retaining loyal customers. Whatever your business,whenever a visitor to your site fills in those two little spaces, they’re inviting you into their mailbox. Amazon won’t share your buyer’s information with you. Social media outlets might be gone tomorrow, taking your followers with them. But once you’ve set up an email list, you own it. Your subscribers are an asset you’d be foolish not to use.

How to set up an email list

There are many email handling services to choose from—AWeber, Convertkit, GetResponse, and the one I use—MailChimp. Some are paid, some are free until you meet a specific number of subscribers, some are easier to use than others.

Signup to whatever service you choose and place a opt-in box in at least three different places on your blog/website. Why three or more? The conversion rate is better at or above that number. I have mine on the far right column, at the bottom, and at the end of each post. You can also create a landing page, which is even more effective.

Include a CTA—a call to action. Tell them what you want and what you’re willing to do in exchange. Be specific, be exciting, make your new subscriber want to see your next email.

Give them something for free—an excerpt, a .pdf, a preview of your product. I offer a free copy of the first of my short story series, Mr. Right, Mr. Wrong, Mr. Alien. I invite subscribers into my writing world, they get a free book. Win-win.

What if you don’t have a free book to give away?

Here are some ideas of what you can offer:

  • An exclusive book excerpt
  • A video
  • A webinar
  • Previews of an upcoming release
  • Mini-courses
  • Podcast
  • A behind the scenes look at your scintillating life (!)
  • A worksheet
  • Favorite tips and tools
  • A cheat sheet
  • A resource list
  • Sales and promos
  • A tutorial
  • A newsletter

What you want is to make your reader/customer/subscriber feel as if they have the inside scoop on your business. An email list and how you use it is a great way to build relationships and stay connected.

Follow up

Don’t be “that guy”, the one you never hear from until he has something to sell. Months go by, then you’re spammed with “I have a new product, and you have to buy it.”

Nope, set up a schedule and reach out to your most loyal followers. My newsletter goes out on the 8th of the month. Why that date? Damned if I know, but once I started, I’ve made it a point to stick to that date. If I have a new book scheduled for release, I make sure my subscribers see an excerpt before anyone else. Don’t we all like to get the skinny before anyone else?

Include a final CTA (call to action) at the end of each communication. “Please share this newsletter/excerpt/special offering.” Word of mouth is unbeatable marketing.

Please share this blog post

See, that was easy. Use the buttons on the left to share this post to your followers. And if you haven’t signed up for my newsletter, please use the opt-in box on the right to do so. I promise not to spam you or sell your information. Plus, you get to read a fantastic short story!

I’ll see you tomorrow, when I’ll discuss something “F” for the #AtoZChallenge*.

Blessings until then,

Cheryl

*#AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.

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