Three marketing tips for writers
It’s that time of month again—AuthorToolBoxBlogHop, where like-minded writers exchange tips on writing, marketing, editing, querying, etc. For July, I’ve selected three marketing tips for writers that I don’t think are well known. It’s always a pleasure sharing marketing secrets.
1. The right way to share your book’s Amazon link
Okay, you’ve finally published a book. Hooray you! And naturally, you’re social media-ing the heck out of it. Whether on your blog, Twitter, Facebook, Instagram, or any other platform, you’re getting the word out. “Buy my book. Here’s the link ______”.
But did you know there’s a little known secret to copying an Amazon’s link?
Here’s the unedited link to my last novel, Snow White and the Eighth Dwarf:
Snow White and the Eighth Dwarf
See that bolded ASIN (Amazon book ID Number)? All that gibberish behind it is an Amazon electronic time stamp. It tells Amazon the exact time of your purchase.
Here’s the thing. Every time you sell a book with that time stamp, Amazon will see an abnormal amount of sales FOR THE SAME EXACT TIME. It might send up a red flag. Your sales might not be counted.
Here’s an easy workaround
Remove everything after the ASIN. Whether you shorten the link with tinyURL or not, only use the link between www.amazon to the ASID.
2. Sticking a post to Twitter and Facebook
Going back to your new book scenario (Yeah, you!). You write a post about it on Twitter and your Facebook Page—then what? How do you keep it at the top of all your posts so it’s the first thing visitors see?
Write your post/tweet as usual and publish. Find it on your feed and look for a V symbol in the upper right hand corner of the post. Click on it and bring down the pull down menu.
Permanently pin a post to the top of your Facebook page.
On Twitter, click on “Pin to your profile page.”
On Facebook, click on “Pin to top of page.” This only works on Facebook Pages. You do have a Facebook page, right?
Add a C.T.A. to all your correspondence
What is C.T.A.? It stands for Call To Action. Yes, you, introverted author, are going to ask your readers to buy your books.
In the front and back material of your published book (Yeah, you!) add all your contact info: email, blog link, Facebook page, Twitter page, all social media, and a link to your Amazon Author Page. You do have an Amazon Author page, right? In addition, add Amazon links to other books, and an excerpt of one of your books.
It’s okay to ask your current readers to buy something else of yours. Or contact you. Or follow you on social media. Perhaps write a review. Where better than at the back of your book?
Nudge your readers with a C.T.A. This article explains how effective a C.T.A. can be.
Today’s #AuthorToolBoxBlogHop was brought to you by the letters “A” (Amazon link), “P” (Pin your post), and “C”, “T”, and “A” (Call to Action). I hope my three marketing tips for writers will bring you many, many sales (at different Amazon time stamps, of course).
To continue hopping through other great blogs in the monthly #AuthorToolboxBlogHop or to join, click here.
Thanks for reading to the bottom of this post. I’m sending out my own Call To Action. I’ve finished the sequel to Snow White and the Eighth Dwarf, titled Red Riding Hood and the Lone Wolfe.
I’m looking for beta readers. If you’re interested, please contact me at firstname.lastname@example.org
See, CTAs are painless.