book marketing

How to use Facebook Groups to connect with customers

How to use Facebook Groups for Book Marketing

Today’s #ThrowbackThursday post looks at how to use Facebook Groups

How to use Facebook Groups to connect with customersIf you’ve selected Facebook as one of your social mediums to connect with your customers (whether they are a reader, a music lover, or someone who buys the widgets you produce), think about how to use Facebook Groups as part of your marketing plan.

“But I already belong to Facebook, I have my own page, and I post every day,” you say. Yes, this will help spread your message, but if you find the right group, you’re sharing with people who have the same passion for your product. Who is more likely to buy—your Aunt Edna, or someone as madly obsessed with books, music, or widgets as you?

Networking with fans and fellow fanatics adds another layer of connecting to your core audience. And connecting is what puts the “social” in social media.

What can a Facebook group do for me?

(Channeling a little JFK here)–>Ask not what a Facebook group can do for you, ask what you can do for a Facebook group:

    • Ask questions to discover their pain (problem) and have a solution (sale)
    • Be an expert in your field. They will come to you for solutions (see above)
    • Drive traffic to your website
    • Get email subscribers, and put them on your email list
    • Ask advice
    • Give advice
    • Become a part of a community where everyone understands what you’re going through
    • Get feedback
    • Share sales
    • Share posts
    • Request to be or to host a guest post
    • Brainstorm
    • Offer exclusive content
    • Add value

Where do I find a Facebook group that meets my needs?

The obvious place is to do a Facebook search. Or a Google search. Or ask your existing social media if they have any suggestions. People are more than willing to share what they’ve found beneficial to them.

Once you’ve found a group, determine if their purpose aligns with yours and your business. Are they open and generous, or is their mission to collect names for their own email list? Do they share tips and tricks, or is every post an introduction to yet another member? (I belong to one such group and wonder what their purpose is outside of introductions. I never see any concrete suggestions or sharing and wonder why I joined).

On the other hand, I belong to another, fantastic group that is very active. They ask for feedback on book covers, share links to helpful sites, and spread knowledge without thought of reward. They’re generous, supportive and committed to their craft.

What not to do

  • Avoid Spamming. If you’re always selling, no one will read your posts. You want engagement, not scorn.
  • Don’t be a lurker. The point of joining is to belong, and you can’t belong if no one sees you.
  • Get political. Please, in today’s environment, avoid a virtual fight. Unless, of course, the purpose of the group is political
  • Troll or abuse another member
  • Break the rules. BTW, read the rules when you join. If there is a no promotion clause, don’t push your widget. Just don’t.
  • Vulgarity, profanity, etc.

What if I can’t find a Facebook group?

In the very rare case no Facebook group exists, consider creating your own. A lot of work will be involved. After all, Facebook is a 24/7 entity. Do you want to moderate all posts? Are you willing to kick off troubling members? Google the subject and decide if you’re willing to tackle the task. If so, I wish you luck. Send me an invitation.

The purpose of Facebook groups is to share

No one with a passion for a subject wants to exist in a vacuum. We want support, we want to engage, we want to belong to a community that understands the voices in our heads (writers only) or the love we have for our widgets.

Find and join a Facebook group. Contribute. Post a link to something you’re all interested in. Answer a question. And, using the 80/20 rule, occasionally point them in the direction of your product, whether it’s books or widgets.

Bee a part of a colony (couldn’t resist the pun)



p.s. I don’t own a Facebook group, but I do have a Facebook page. Consider following me.

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If you know of someone who would enjoy learning more about Facebook groups, use the buttons on the left to share this post. Thank you.


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Avoid sagging middles and lackluster endings

How You Can Have a Riveting Book Without Sagging Middles and Lackluster Endings

The following is an excerpt from my book, The Plot Thickens: 21 Ways to Plot Your Novel. A link to buy can be found here. The second chapter addresses how to avoid sagging middles and lackluster endings.

The novel’s middle is vital in holding your reader’s attention.

How to avoid sagging middles and lackluster endings

It’s where the protagonist will encounter the bulk of his trials and tribulations, where her strength will be tested and flaws exposed. It’s where you torture your darlings and force them through life-changing events. It sets up the major crisis at the end of the book and paves the way for a satisfying conclusion.

The middle is also where the writer is most likely to give up. After the first few chapters, he realizes the big bite he’s bitten off. How can he hold the tension? How can he up the stakes and plunge the antagonist into deeper and deeper trouble? In other words, how can he paint his hero into a corner then realistically get him out?

Continue reading Avoid Sagging Middles and Lackluster Endings #AuthorToolboxBlogHop

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Why you should have an email list. An email list is an easy way to build relationships with and stay connected to your customers.

Today’s #ThrowbackThursday blog explains why you should have an email list.

Why you should have an email list. An email list is an easy way to build relationships with and stay connected to your customers.

An email list is an easy way to build relationships with and stay connected to your customers.

The letter “E” is for Email List, a tool every blogger should use. I’ll explain why you should have an email list and outline the simple steps to set one up.

Okay, a raise of hands—how many websites have you visited in the last 24 hours? How many had a pop-up requesting your name and email address? How many did you fill out?

If you’re like most blog visitors, you hate those annoying pop-ups. But guess what? They’re very effective in capturing and retaining loyal customers. Whatever your business,whenever a visitor to your site fills in those two little spaces, they’re inviting you into their mailbox. Amazon won’t share your buyer’s information with you. Social media outlets might be gone tomorrow, taking your followers with them. But once you’ve set up an email list, you own it. Your subscribers are an asset you’d be foolish not to use.

Continue reading Why You Should Have an EMail List #ThrowbackThursday

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