#throwbackThursday

Learn how to get others to link to your website and increase SEO at www.cherylsterlingbooks.com link building

#ThrowbackThursday, a look back at link building

For today’s #ThrowbackThursday, we’re in the wayback machine to April, 2017, revisiting a post about link building.

Lots and lots of linky, linky, links.

Learn how to get others to link to your website and increase SEO at www.cherylsterlingbooks.com link building

How to get others to link to your website.

We all love links from other’s websites. Feel the love! Links to our website are gold SEO.

I’m not an expert in SEO (Search Engine Optimization), though I give a good impression of it on my SEO Pinterest board. What I have learned is about on-page optimization and off-page or off-site optimization.

From webopedia.com:

“In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.”

“In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.”

On-page optimization can wait for another day. You should be aware by now of the importance of keywords. I’ve mentioned in my blog on images, the use of meta tags (ALT text) with images. Today I’d like to talk about off-page optimization, specifically links.

How can you get someone to link to your website? (also known as a backlink)

In no particular order:

Guest blogging on a credible site is a great way to earn back links and increase your SEO. www.cherylsterlingbooks.com

Is this guy wearing pants?

  • Write a guest post on a credible site. Why credible? The higher the host’s ranking, the more weight they carry with search engines. Link your website in the post content rather than at the footer. Or both.
  • Get influencers in your niche to promote your content.
  • Develop a strong social media presence. But don’t flood Twitter, etc., with posts containing your URL. Most social media platforms have turned off the “follow” feature. Otherwise, Twitter, etc., would be one big URL universe. More than it is.
  • Ask people in your industry to link to you. Scary, I know, but most industries are willing to share a little of the link juice.
  • Offer freebies, run sweepstakes. If you see a link to a free Whizbang thingy, don’t you want to click on it and enter? Bam! You’ve just given the website owner a free backlink. The freebie does not have to be expensive, or even physical. Offer bonus knowledge, a .pdf, a book excerpt. You know your industry best. What information is your customer always demanding? Put together a quick FAQ booklet to download and offer it to them for free.
  • Link to some of your older, related posts within your current post. See how I linked to my post on images above? Oops, I did it again.
  • Comment on other’s blogs. People do read and click on them.
  • Answer question in your niche on Quora. Answer a question that pops up a lot. Make yourself the Quora Master for your niche.

What do most of these steps involve?

Engagement. The number one method of getting people to link to you is for them to want to. You have to connect with people, and not just by wailing, “Buy my stuff, buy my stuff.” Connect, engage, ask questions, answer questions, communicate. Be a real person. It’s easy to hide behind the anonymity of the internet, but marketing is a big part of your business. As much as I’d love to write all day, I recognize the importance of reaching out, which is why I’m part of the AtoZChallenge. Not only to share what I know about writing (which I love doing), but I get to read other’s posts and step into their world for a few minutes.

Bonus section! One day only!

Another link related, easily-solved problem is the messed up permalinks I see on so many blogs. It’s as if the blog owner is trying to turn away Google’s eyes. (I’m talking to you, Jenny Trout) <–that, my friends, is called a backlink!

What’s a permalink? It’s the URL search engines use to find your site. It’s what you type in your internet browser’s search bar. For example, if you’re looking for my site’s specific page on Images, you’d type:

http://cherylsterlingbooks.com/2017/04/free-images/

That’s a permalink. And you have control over it. As I’m typing this blog, its permalink is:

http://cherylsterlingbooks.com/2017/04/1064

How is 1064 going to get me on Google’s front page if you’re searching for information on links? So, excuse me a moment while I go up to the permalink box, click on Edit, and change my permalink to:

http://cherylsterlingbooks.com/2017/04/links-backlinks-and-permalinks

Whew! All done. Why did I add links, backlinks and permalinks? Links because my SEO plug-in, Yoast (more about Yoast on the 29th), demands the focus keyword in the title should also be in the permalink (and in the first paragraph, and at least one header. Yoast is a nag.) Backlinks and permalinks were included for anyone doing a Google search. See, it’s all connected.

Any other tips on links and SEO, Cheryl?

You are a curious bunch. Let’s see what I have:

If you want to check who’s backlinking to your site, go to backlinkwatch.com and enter your URL. It may take a few minutes, but backlinkwatch will generate a list of websites in which you were mentioned, or where you commented, as well as the number of backlinks from the site. I was surprised that a comment I made in January of this year resulted in 189 backlinks to my site. (I hope it also resulted in a few book sales).

For a free, downloadable, WordPress SEO checklist (which I will use henceforth), go to www.theworkathomewife.com.

That’s it for now.

Thank you for joining me on this #ThrowbackThursday trip back to the land of link building.

Blessings,

Cheryl

If you’d like to continue reading any future blog posts, please use the entry form to the right.

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Use Goodreads to market your book and connect with passionate readers. Goodreads is a great book marketing tool.

It’s #ThrowbackThursday. Join me as we look back at a blog post from April, 2017:

Goodreads is a great book marketing tool

Goodreads is a great book marketing tool.

Use Goodreads to market your book and connect with passionate readers.

Goodreads is a great book marketing tool for writers. Who would you rather target? Someone on Twitter or Facebook who might be interested in reading your book, or an avid reader? An avid reader, of course. Fifty-five million of them. Bing, bing, bing, we have a winner!

Goodreads is the largest site for readers and book recommendations in the world. Why wouldn’t you take advantage of this FREE site to market your books?

Connect with passionate, influential readers who can discuss, share, and promote your books. Join groups, find new authors to read, conduct a poll and host a giveaway—it’s a virtual party!

How to get started:

  • Go to Goodreads.com and create an account. If you have an existing reader account, search for one of your published books and click on your author name, listed below the title of your book.
  • You will be redirected to your basic author profile page. Scroll to the bottom of the page and click on “Is this you? Let us know” to send a request to join the Goodreads Author Program.
  • You will receive an email confirmation in a few days. The Goodreads librarians will merge your member page with your author page.

What you can do on your author page

  • Fill out your bio, including a call to action to visit your website. Your bios should be consistent across all social media platforms.
  • Add a current photo. This should be a photo of you, so your readers can make a connection.
  • Add your website and blog URL.
  • Link your blog to Goodreads. Once linked, Goodreads will automatically import your newest post.
  • Pose a few questions to yourself and answer them in the “Ask the Author” section. This is a great way to get a head start on connecting to your readers.
  • Embed a video. Add book trailers or a video from your YouTube channel.
  • Add an event. Do you have a booksigning or talk scheduled? Add it to the events calendar.
  • Post quotes from your books.
  • Add your books! Rate them. Review them. Get the party started!
  • Add at least 20 other books to your bookshelf. Don’t worry, Amazon (owner of Goodreads) can help. Every time you purchase a book on Amazon, it will appear in your To-Be-Read section of your bookshelf.
  • List a giveaway to get free exposure to your book.
  • Conduct a poll.
  • Connect the Goodreads app to your Facebook page.
  • Add a free book excerpt (.pdf)

How can you promote your books?

  • Be active
  • Join a group or groups and participate
  • Write a review
  • Comment on existing reviews
  • Respond to friend requests
  • Host a giveaway
  • Conduct a poll
  • Update your writing progress on a book you’re reading
  • Vote on a list
  • Click “want to read” on a book
  • Run a Goodreads ad to promote more readers
  • Add an excerpt of one of your books

Goodreads is a great book marketing tool

Do you have your Goodreads Author Page set up? What’s stopping you?

Did I miss a tip? What’s been your experience with the Goodreads Author Program?

Why not use it to promote your books?

Blessings,

Cheryl

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If you know of someone who would enjoy learning more about Goodreads, use the buttons on the left to share this post. Thank you.

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Draft2Digital is a viable means of distributing your ebook

Draft to Digital #ThrowbackThursday

It’s #ThrowbackThursday. I’m dusting off a post I wrote in April, 2017 as part of the AtoZChallenge.

**Update notice—Draft2Digital now uploads to Amazon***

For today’s #AtoZChallenge, the letter “D” is for Draft2Digital.

#AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.

  Continue reading Draft2Digital #ThrowbackThursday

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