Universal book links like Books2Read help you keep your book links organized.

With universal book links, you need only one link to get your customer to wherever he wants to buy your book. www.cherylsterlingbooks.comUniversal Book Links can help readers find your books

Tired of using Post-its to keep track of where your books are for sale? Don’t want to update your website with “Buy It Here” buttons for Amazon, B&N, iBooks and anywhere else your book is listed? Universal book links are the answer!

Delete your spreadsheet! has solved your problems. Amazeballs!

What is a universal book link?

From Books2Read’s website:

“Universal Book Links provide a single URL that an author, publisher, or fan can share online. Instead of linking to just one digital bookstore (or posting lots of links to lots of different stores), an author can share one Universal Book Link, and readers can follow it to reach the book on their favorite store.

The first time you click a Universal Book Link, it’ll bring you to a landing page here at Books2Read, where we’ll show you a list of all the bookstores connected to that book. You can click to see the book on any of those stores.

We’ll also give you the chance to save that store as your Preferred Store. If you do, we’ll automatically send you to that store whenever you click any Universal Book Link anywhere on the internet.”

For example, I can use for my book, What Do You Say to a Naked Elf? Click on the link, and you’ll be transported to all of the online stores where it is available to purchase. If I add more stores, Books2Read will update the stores. Instead of eight (or however many) link buttons on my web page or other promotional material, I only need to enter one.

The best part? IT’S FREE! As in F.R.E.E. No cost to you. Sign in at, list your books, give them ONE link to gather the information from, and they’ll do the rest.

Just think, one less marketing chore for you to do. More time to write!


Facebooktwittergoogle_plusredditpinterestlinkedinby feather
Read more

Love's Brilliant Wreckage. cool links for June 9, 2018

Cool Links for June 9, 2018

Time flies when you’re on the road. I’m in Canada for six more days. Fortunately, Canada has internet, and I swear I’m on it as much as when I’m home. Anyway, no sightseeing today as it’s raining. The rain provides a good reason to tether myself to my laptop and give you access to the cool links for June 9, 2018 blog.

Dancers create an optical illusion highlights this crazy dance routine. Tell me you didn’t look at their legs the whole time.

Bee Mine

Since I’m soon releasing a love story (see below) and I’m editing two others and outlining a series, I thought I’d share this video of true love:

Continue reading Cool Links for June 9, 2018

Facebooktwittergoogle_plusredditpinterestlinkedinby feather
Read more

Facebook groups are a great way to communicate with and build relationships with your customers.

#AtoZChallenge*, the letter “F” is for Facebook Groups

Facebook groups are a great way to communicate with and build relationships with your customers.

Facebook groups are a great way to communicate with and build relationships with your customers.

If you’ve selected Facebook as one of your social mediums to connect with your customers (whether they are a reader, a music lover, or someone who buys the widgets you produce), be sure to join one or two Facebook groups.

“But I already belong to Facebook, I have my own page, and I post every day,” you say. Yes, this will help spread your message, but if you find the right group, you’re sharing with people who have the same passion for your product. Who is more likely to buy—your Aunt Edna, or someone as madly obsessed with books, music, or widgets as you?

Networking with fans and fellow fanatics adds another layer of connecting to your core audience. And connecting is what puts the “social” in social media.

What can a Facebook group do for me?

(Channeling a little JFK here)–>Ask not what a Facebook group can do for you, ask what you can do for a Facebook group:

    • Ask questions to discover their pain (problem) and have a solution (sale)
    • Be an expert in your field. They will come to you for solutions (see above)
    • Drive traffic to your website
    • Get email subscribers, and put them on your email list
    • Ask advice
    • Give advice
    • Become a part of a community where everyone understands what you’re going through
    • Get feedback
    • Share sales
    • Share posts
    • Request to be or to host a guest post
    • Brainstorm
    • Offer exclusive content
    • Add value

Where do I find a Facebook group that meets my needs?

The obvious place is to do a Facebook search. Or a Google search. Or ask your existing social media if they have any suggestions. People are more than willing to share what they’ve found beneficial to them.

Once you’ve found a group, determine if their purpose aligns with yours and your business. Are they open and generous, or is their mission to collect names for their own email list? Do they share tips and tricks, or is every post an introduction to yet another member? (I belong to one such group and wonder what their purpose is outside of introductions. I never see any concrete suggestions or sharing and wonder why I joined).

On the other hand, I belong to another, fantastic group that is very active. They ask for feedback on book covers, share links to helpful sites, and spread knowledge without thought of reward. They’re generous, supportive and committed to their craft.

What not to do

    • Avoid Spamming. If you’re always selling, no one will read your posts. You want engagement, not scorn.
    • Don’t be a lurker. The point of joining is to belong, and you can’t belong if no one sees you.
    • Get political. Please, in today’s environment, avoid a virtual fight. Unless, of course, the purpose of the group is political
    • Troll or abuse another member
    • Break the rules. BTW, read the rules when you join. If there is a no promotion clause, don’t push your widget. Just don’t.
    • Vulgarity, profanity, etc.

What if I can’t find a Facebook group?

In the very rare case no Facebook group exists, consider creating your own. A lot of work will be involved. After all, Facebook is a 24/7 entity. Do you want to moderate all posts? Are you willing to kick off troubling members? Google the subject and decide if you’re willing to tackle the task. If so, I wish you luck. Send me an invitation.

The purpose of Facebook groups is to share

No one with a passion for a subject wants to exist in a vacuum. We want support, we want to engage, we want to belong to a community that understands the voices in our heads (writers only) or the love we have for our widgets.

Find and join a Facebook group. Contribute. Post a link to something you’re all interested in. Answer a question. And, using the 80/20 rule, occasionally point them in the direction of your product, whether it’s books or widgets.

Bee a part of a colony (couldn’t resist the pun)

Tomorrow’s #AtoZChallenge* centers on the letter “G”.

Blessings until then,


p.s. I don’t own a Facebook group, but I do have a Facebook page. Consider following me.

If you’d like to continue reading my entries in the AtoZChallenge and to receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would enjoy learning more about Facebook groups, use the buttons on the left to share this post. Thank you.

*#AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.


Facebooktwittergoogle_plusredditpinterestlinkedinby feather
Read more