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Love's Brilliant Wreckage. www.cherylsterlingbooks.com cool links for June 9, 2018

Cool Links for June 9, 2018

Time flies when you’re on the road. I’m in Canada for six more days. Fortunately, Canada has internet, and I swear I’m on it as much as when I’m home. Anyway, no sightseeing today as it’s raining. The rain provides a good reason to tether myself to my laptop and give you access to the cool links for June 9, 2018 blog.

Dancers create an optical illusion

Simplemost.com highlights this crazy dance routine. Tell me you didn’t look at their legs the whole time.

Bee Mine

Since I’m soon releasing a love story (see below) and I’m editing two others and outlining a series, I thought I’d share this video of true love:

Continue reading Cool Links for June 9, 2018

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Facebook groups are a great way to communicate with and build relationships with your customers.

#AtoZChallenge*, the letter “F” is for Facebook Groups

Facebook groups are a great way to communicate with and build relationships with your customers.

Facebook groups are a great way to communicate with and build relationships with your customers.

If you’ve selected Facebook as one of your social mediums to connect with your customers (whether they are a reader, a music lover, or someone who buys the widgets you produce), be sure to join one or two Facebook groups.

“But I already belong to Facebook, I have my own page, and I post every day,” you say. Yes, this will help spread your message, but if you find the right group, you’re sharing with people who have the same passion for your product. Who is more likely to buy—your Aunt Edna, or someone as madly obsessed with books, music, or widgets as you?

Networking with fans and fellow fanatics adds another layer of connecting to your core audience. And connecting is what puts the “social” in social media.

What can a Facebook group do for me?

(Channeling a little JFK here)–>Ask not what a Facebook group can do for you, ask what you can do for a Facebook group:

    • Ask questions to discover their pain (problem) and have a solution (sale)
    • Be an expert in your field. They will come to you for solutions (see above)
    • Drive traffic to your website
    • Get email subscribers, and put them on your email list
    • Ask advice
    • Give advice
    • Become a part of a community where everyone understands what you’re going through
    • Get feedback
    • Share sales
    • Share posts
    • Request to be or to host a guest post
    • Brainstorm
    • Offer exclusive content
    • Add value

Where do I find a Facebook group that meets my needs?

The obvious place is to do a Facebook search. Or a Google search. Or ask your existing social media if they have any suggestions. People are more than willing to share what they’ve found beneficial to them.

Once you’ve found a group, determine if their purpose aligns with yours and your business. Are they open and generous, or is their mission to collect names for their own email list? Do they share tips and tricks, or is every post an introduction to yet another member? (I belong to one such group and wonder what their purpose is outside of introductions. I never see any concrete suggestions or sharing and wonder why I joined).

On the other hand, I belong to another, fantastic group that is very active. They ask for feedback on book covers, share links to helpful sites, and spread knowledge without thought of reward. They’re generous, supportive and committed to their craft.

What not to do

    • Avoid Spamming. If you’re always selling, no one will read your posts. You want engagement, not scorn.
    • Don’t be a lurker. The point of joining is to belong, and you can’t belong if no one sees you.
    • Get political. Please, in today’s environment, avoid a virtual fight. Unless, of course, the purpose of the group is political
    • Troll or abuse another member
    • Break the rules. BTW, read the rules when you join. If there is a no promotion clause, don’t push your widget. Just don’t.
    • Vulgarity, profanity, etc.

What if I can’t find a Facebook group?

In the very rare case no Facebook group exists, consider creating your own. A lot of work will be involved. After all, Facebook is a 24/7 entity. Do you want to moderate all posts? Are you willing to kick off troubling members? Google the subject and decide if you’re willing to tackle the task. If so, I wish you luck. Send me an invitation.

The purpose of Facebook groups is to share

No one with a passion for a subject wants to exist in a vacuum. We want support, we want to engage, we want to belong to a community that understands the voices in our heads (writers only) or the love we have for our widgets.

Find and join a Facebook group. Contribute. Post a link to something you’re all interested in. Answer a question. And, using the 80/20 rule, occasionally point them in the direction of your product, whether it’s books or widgets.

Bee a part of a colony (couldn’t resist the pun)

Tomorrow’s #AtoZChallenge* centers on the letter “G”.

Blessings until then,

Cheryl

p.s. I don’t own a Facebook group, but I do have a Facebook page. Consider following me.

If you’d like to continue reading my entries in the AtoZChallenge and to receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would enjoy learning more about Facebook groups, use the buttons on the left to share this post. Thank you.

*#AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.

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Snow White and the Eighth Dwarf, an adult fairy tale recreation

Book Excerpt from Snow White and the Eighth Dwarf

Snow White and the Eighth Dwarf releases on Saturday, March 25th. Go here to pre-order from Amazon (available as an e-book and paperback), and here to pre-order from Smashwords (ibook, Barnes & Noble, Kobo and a bunch more). Until then, please enjoy this book excerpt:

Snow White and the Eighth Dwarf, an adult fairy tale recreation, book excerpt

Snow White and the Eighth Dwarf, Available March 25, 2017

Snow White and the Eight Dwarf:

LEX SANDS SWUNG AN AX with force and decapitated his victim. Blood spurted, and steam rose as it met the frozen winter air.

Such a savage beast I am. The Queen should be honored to have me in her army.

He looped twine around his victim’s feet and hoisted the body from a barn beam to let it bleed out.

A familiar tightness gripped his chest. He fell back against a wall, gasping, his lungs constricted at the slight exertion. Black and white dots speckled his vision.

Oh, so savage. I can’t even breathe on my own. How can I be a warrior for the Queen?

His illusions of grandeur evaporated as he fought the pain. By the time he’d regained control of his breathing, reality crashed around him. The victim he’d killed swung from the beam, its feathers still wet from when he’d chased it around the hen house. He’d fought the battle only in his mind, and the Queen would laugh if she knew of his folly.

Another boring day in the life of Lex the dwarf. Except he wasn’t a dwarf. The Dredge family had fostered him for almost twenty-one years. Though he towered over them, they still treated him as a baby. His stupid, weak lungs blocked working in the damp gold mines and shadowed his place in the family.

His lungs still tight, Lex finished his routine chores, collected the chicken carcass, and trudged toward the cottage. He might not have won on the battlefield, but he’d proven victorious in the barnyard.

While he’d been inside the barn, the winter storm had intensified. The wind howled in the surrounding trees, and sunlight paled to a dim star. As he climbed the cottage steps, he noticed footprints, too small to belong to a dwarf, on the snow-blown porch floor.

The hair on the back of his neck rose. Continue reading Book Excerpt of Snow White and the Eighth Dwarf

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