Amazon

An Amazon Author Page is a marketing tool for your books. www.cherylsterlingbooks.com

It’s #ThrowbackThursday—Write an Amazon Author Page

An Amazon Author Page is an efficient tool to promote your books.

An Amazon Author Page is an efficient tool to promote your books.

It’s ThrowbackThursday, and we’re reviving a blog from April 2017 on the importance of establishing an Amazon Author page.

One of the most effective tools you can use to market your book(s) and promote yourself is by creating an Amazon Author Page. It’s a FREE and easy way to communicate with your readers. Not only can you list your book(s), but any upcoming events (booksignings, readings), images and videos, and book trailers. Plus, it will automatically import your blog. Win-win!

 

How to create your author page:

Once your book is published (or if it is in pre-order status), go to https://authorcentral.amazon.com. Sign up using your existing Amazon account information. Add the following:

  • Professional author photo and biography
    • Use a picture of you, not your dog or a sunset from your last vacation. Your readers want a connection, and a photo of a person brings them one step deeper into your world.
    • Your bio should be centered around your professional accomplishments, not how you’ve been writing since third grade and how your family and friends love your writing. Remember, you’re showing your qualifications to your audience.
  • Your books
    • You can use Amazon’s ASIN number (similar to an ISBN) to add your book information.
  • Your blog
    • What a nice feature! Within 24 hours of posting your blog, Amazon’s bots will go out and fetch your post and display it on your author page.
  • Events
    • Do you have an upcoming booksigning? An author reading? This is the place to share.
  • Photos and videos
    • Not only can you share your author photo, but any images you’ve created for your story. Are you using a celebrity as an avatar for one of your characters? Post it here. Have you created a book trailer? Share it with your readers.

Other benefits of an Amazon Author Page:

Besides listing the above information, your Amazon Author Page works for you as well. Amazon is unparalleled in keeping track of information, which is to your advantage. They will list other authors your customers bought from (this is handy when you start to target your ideal reader). Sales rank and customer reviews are listed, so you can rejoice that your book is moving up in their ranking, and know when someone has reviewed your book.

Amazon will also issue you a URL for your author page, which you can use in promotion and social media. Here’s mine: amazon.com/author/www.cherylsterlingbooks.com

Look professional. Be smart. Create an Amazon Author Page. Let Amazon take over part of your marketing.

 

Blessings,

Cheryl

 

 

 

 

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Writing advice from famous authors

It’s Throwback Thursday with an important publishing decision.

It’s Throwback Thursday, and I’m republishing a blog I wrote in 2011. Yeah, that long ago, when making a publishing decision was almost a no-brainer—traditional publishing or this relatively new thing called self-publishing.

Making a publishing decision? The publishing industry is in the midst of turmoil. Those cart tracks have expanded to four-lane super highways. Anyone who wants to be published nowadays can be.

Here’s the blog:

I attended our monthly writers’ group meeting today. As always, I returned home in total awe of our members.  They are a fantastic group and never take no as an answer.

It’s easy to forget between meetings, when you’re sitting in the basement staring at a blank screen, that there are others just like you. As Emily, our newest member said, “Writing a book is hard.” Yes, it is, but we keep plugging away, writing, critiquing, editing, submitting and hoping for publication.

But boys and girls, the road to publication is no longer a small trail with a select group of tollgate keepers deciding who gets to progress forward. The publishing industry is in the midst of turmoil. Those cart tracks have expanded to four-lane super highways. Anyone who wants to be published nowadays can be.

Is that a problem? Will junk and dreck clog the choices we have? Probably. But think about that for a moment. How many people actually write a book? As Emily noted, it’s hard. Damn hard. Your competition will remain the same. If xxxx people finished a manuscript in 2006 b.k. (before Kindle), a similar amount will write a book in 2011. The only difference is that more of them will become available to readers.

How many of your fellow authors are really, really good, on the cusp of being accepted for publication but have never quite got the nod from New York? I can tell you, their chances lessen more and more. Publishers can’t scramble fast enough to keep up with the minute-to-minute changes in the industry. They hang on to their best selling authors, squeeze the mid-list and don’t take chances on newcomers.

Making a publishing decision? The publishing industry is in the midst of turmoil. Those cart tracks have expanded to four-lane super highways. Anyone who wants to be published nowadays can be.

How are you going to get a break if you don’t make your own?

Yes, there’s something to be said for traditional publishing. I’ll always love the feel of a book in my hand. I miss being able to thumb through the pages to the part I want to re-read (2/3 through the book on the left hand side.) But, I can carry dozens of books in my purse on an e-reader. (which will be super handy during my upcoming eight hour flight). I can have what I want to read available within seconds instead of ordering it through the mail or hunting through library lists.

Ebooks have their drawbacks, but, at Amazon, they’ve already surpassed sales of paperbacks. The Kindle (I’m using it as the standard of all ereaders) is not even four years old. Wait until the price drops below $99.

Traditional publishing might not go away, but do you want to miss out on the greatest opportunity that has ever happened to the industry? The industry you’re so desperate to break into?

Think about alternative ways to offer your book to your readers. That’s all I ask. Think about it.

I know I am.

****2017 Cheryl back again****

Has your publishing decision changed since this was written? Do you still crave the legitimization of “traditional” publishing? How’s that going for you? It’s harder, not easier to be traditionally published, and the doors are shrinking.

Do you still think of self-publishing as not really being published? Or have you embraced it?

Tell me your views in the comments.

Blessings,

Cheryl

p.s. Kindles are available for under $99 if you’re interested. I no longer own one. I read on my laptop or my phone using the Kindle app.

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Kindle Select offers advantages and disadvantages to self-published authors. Explore more at http://www.cherylsterlingbooks.com

For today’s AtoZChallenge, the letter “K” is for Kindle Select

Kindle Select offers advantages and disadvantages to self-published authors. Explore more at http://www.cherylsterlingbooks.com

Kindle Select offers advantages and disadvantages to self-published authors.

Amazon launched Kindle Unlimited (K.U.) in July, 2014. The subscription program (currently $9.99 a month) allows readers unlimited access to a large selection of free ebooks (only ten at a time can be taken out. It’s like a Netflix for books). Amazon gives authors the option of enrolling their books in Kindle Select, the writing side of the program that feeds K.U.

Is Kindle Select the right program for you?

Let’s look at the pros and cons, then I’ll tell you of my experience and where I stand on the issue.

Pros:

The advantages of Kindle Select. Learn more at http://www.cherylsterlingbooks.com

The pros about Kindle Select.

  • Your book will automatically be available to K.U. subscribers.
  • Your book will automatically be available to be lent to other readers under the KOLL program (Kindle Owners’ Lending Library).
  • You can offer your book as a free promotion for 5 days out of the 90 day Kindle Select enrollment period for non-K.U. subscribers. The days do not have to be taken concurrently.
  • You can participate in the Kindle Countdown Deal, where you can run a limited sale, complete with a countdown clock, making a buy an urgency for your readers. Amazon has devoted a separate page to countdown deals, allowing alert buyers a way to check in for deals.
  • Earn a share of KDP’s Select Global Fund, a big pot of money ($16.8M this month) distributed among authors enrolled in Kindle Select. The allotment is based on number of pages downloaded and read more than 10%, plus books borrowed from the Lending Library.
  • Not having to format your book to different guidelines issued by distributors then individually upload them (I’m looking at you ibooks, Kobo, and Barnes and Noble).
  • You can offer print books at other sites, just not a digital version.
  • If you have multiple books out, offering an older title for free through Kindle Unlimited can generate interest  in your backlog.

Cons:

The disadvantages to self-published authors to use Kindle Select. Read more at http://www.cherylsterlingbooks.com

The cons about Kindle Select.

  • Amazon exclusivity for 100% of your book. You can not offer it anywhere else, and no more than 10% from your website. So, if you’ve been releasing a chapter a month and now decide to publish the entire work on Amazon, Kindle Select is not available.
  • You’re locked in for 90 days. Be aware: Kindle Select will automatically renew for another 90 days if you do not manually uncheck its box in your KDP bookshelf.
  • Owners of reading devices other than Kindle will not be able to download your book. Of course, they can always download the free Kindle reading app, but still. (I do 90% of my digital reading on my laptop).
  • You are at Amazon’s whim, which is powerful.
  • You are dependent on a single revenue stream.
  • The money earned per copy will not equal that of a non-Kindle Select (non-Kindle Unlimited) book.

My experience and opinion

In 2016, I and my writing partner published The Plot Thickens:21 Ways to Plot Your Novel through Kindle Select. We sold approx. 2100 copies to Kindle Unlimited users. Our income from those copies amounted to less than $50. Why? I can only guess that our 100 page book rode at the bottom of the Global Fund and/or readers did not go to the end of the book and/or saved it in their library for later (proven when we received small amount of monies months after we opted out of the program).

We are much happier, and a little richer, by keeping The Plot Thickens out of Kindle Select and offering it wide through other sellers.

Your mileage may vary. It’s a tough decision every author has to make. The good thing is, you can experiment for 90 days. Just be sure to unselect Select before the 90 days expires, because you’ll be automatically enrolled for another three months.

Have you tried Kindle Select? What’s been your experience?

Friday’s #AtoZChallenge* will focus on the letter “L”.

#AtoZChallenge is a blogging challenge that takes place in the month of April.

#AtoZChallenge is a blogging challenge that takes place in the month of April.

Blessings until then,

Cheryl

If you’d like to continue reading my entries in the AtoZChallenge* and to receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would like to know about Kindle Select, use the buttons on the left to share this post. Thank you.

*#AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.

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