Promotion

An Amazon Author Page is a marketing tool for your books. www.cherylsterlingbooks.com

Today is April 1st, but this blog is not an April Fool’s Joke

An Amazon Author Page is an efficient tool to promote your books.

An Amazon Author Page is an efficient tool to promote your books.

April 1 is the first day of the #AtoZChallenge. If you don’t know, the #AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. For example, on the 1st, they blog about something “A” related. On the 3rd (the 2nd is a Sunday), they blog about something “B”, etc. Throughout the month of April, I’ll share tips, links, and insights I’ve learned in my writing career.

For today’s #AtoZChallenge the letter “A” is for Amazon Author Page.

One of the easiest, most effective tool you can use to market your book(s) and promote yourself is by creating an Amazon Author Page. It’s a FREE and easy way to communicate with your readers. Not only can you list your book(s), but any upcoming events (booksignings, readings), images and videos, and book trailers. Plus, it will automatically import your blog. Win-win!

 

How to create your author page:

Once your book is published (or if it is in pre-order status), go to https://authorcentral.amazon.com. Sign up using your existing Amazon account information. Add the following:

  • Professional author photo and biography
    • Use a picture of you, not your dog or a sunset from your last vacation. Your readers want a connection, and a photo of a person brings them one step deeper into your world.
    • Your bio should be centered around your professional accomplishments, not how you’ve been writing since third grade and how your family and friends love your writing. Remember, you’re showing your qualifications to your audience.
  • Your books
    • You can use Amazon’s ASIN number (similar to an ISBN) to add your book information.
  • Your blog
    • What a nice feature! Within 24 hours of posting your blog, Amazon’s bots will go out and fetch your post and display it on your author page.
  • Events
    • Do you have an upcoming booksigning? An author reading? This is the place to share.
  • Photos and videos
    • Not only can you share your author photo, but any images you’ve created for your story. Are you using a celebrity as an avatar for one of your characters? Post it here. Have you created a book trailer? Share it with your readers.

Other benefits of an Amazon Author Page:

Besides listing the above information, your Amazon Author Page works for you as well. Amazon is unparalleled in keeping track of information, which is to your advantage. They will list other authors your customers bought from (this is handy when you start to target your ideal reader). Sales rank and customer reviews are listed, so you can rejoice that your book is moving up in their ranking, and know when someone has reviewed your book.

Amazon will also issue you a URL for your author page, which you can use in promotion and social media. Here’s mine: amazon.com/author/www.cherylsterlingbooks.com

Look professional. Be smart. Create an Amazon Author Page. Let Amazon take over part of your marketing.

My next post will be about the letter “B”, another tool that can be used to increase followers on an unexpected social media venue.

See you on Monday, our “B” day!

Blessings,

Cheryl

 

 

 

 

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#AtoZChallenge is a blogging challenge that takes place in the month of April.

#AtoZChallenge is, um, challenging?

#AtoZChallenge is a blogging challenge that takes place in the month of April.

#AtoZChallenge is a blogging challenge that takes place in the month of April.

Starting April 1st, I will be taking part in the #AtoZChallenge, hosted by www.blogchatter.com.
For those who don’t know (and I didn’t), the #AtoZChallenge is a blogging challenge that takes place in April (except on Sundays). Participants blog every day around a theme of their choosing, in alphabetical order. For example, on the 1st, they blog about something “A” related. On the 3rd (the 2nd is a Sunday), they blog about something “B”, etc.

Most participants chose a theme and reveal it in a blog a few days ahead of time.

Bloggers also have the option of compiling their month’s worth of posts into an ebook and self-publishing it during the first week of May.

Because this is my first challenge, I’m a little nervous. I’ve never blogged continuously for a month. Yes, I’ve done NaNo, officially and self-motivated, and topped 7K in one day, but the thought of being accountable for 26 blogs blows my mind. Can I do it? Will I pre-schedule or scramble to post something at stupid o’clock in the morning?

I’ve already started an alphabetical list with possible post subjects, but what does one do with the awkward, ugly step-children of the alphabet? How do you handle “Q” without “X” and “Z” feeling left out?

 

Drumroll, please

So, in order to feel comfortable with accountability the whole world can see, I’ve picked a theme I can write about (almost) in my sleep:

Writing

In managing my social media accounts, I’ve noted an incredible thirst for knowledge from new writers. What should I try? What works, what doesn’t? How can I get noticed?

I’m taking my eighteen years of writing, the many workshops I’ve attended (and held) and all the goofs and hiccups I’ve encountered along the way and sharing that with new writers. I’ll pick twenty-six subjects (“Q” and “X” and “Z” included) and share why they worked (or didn’t). Hopefully, you won’t make the same mistakes I did, and my challenge won’t be as painful because I know (or hope) I’ve helped someone.

 

Stay tuned until Saturday

Here’s a hint: It starts with “A”, it has to do with Amazon, but it’s not Amazon.

Until then, blessings to you.

Cheryl

 

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Snow White and the Eighth Dwarf, an adult fairy tale recreation

Book Excerpt from Snow White and the Eighth Dwarf

Snow White and the Eighth Dwarf releases on Saturday, March 25th. Go here to pre-order from Amazon (available as an e-book and paperback), and here to pre-order from Smashwords (ibook, Barnes & Noble, Kobo and a bunch more). Until then, please enjoy this book excerpt:

Snow White and the Eighth Dwarf, an adult fairy tale recreation, book excerpt

Snow White and the Eighth Dwarf, Available March 25, 2017

Snow White and the Eight Dwarf:

LEX SANDS SWUNG AN AX with force and decapitated his victim. Blood spurted, and steam rose as it met the frozen winter air.

Such a savage beast I am. The Queen should be honored to have me in her army.

He looped twine around his victim’s feet and hoisted the body from a barn beam to let it bleed out.

A familiar tightness gripped his chest. He fell back against a wall, gasping, his lungs constricted at the slight exertion. Black and white dots speckled his vision.

Oh, so savage. I can’t even breathe on my own. How can I be a warrior for the Queen?

His illusions of grandeur evaporated as he fought the pain. By the time he’d regained control of his breathing, reality crashed around him. The victim he’d killed swung from the beam, its feathers still wet from when he’d chased it around the hen house. He’d fought the battle only in his mind, and the Queen would laugh if she knew of his folly.

Another boring day in the life of Lex the dwarf. Except he wasn’t a dwarf. The Dredge family had fostered him for almost twenty-one years. Though he towered over them, they still treated him as a baby. His stupid, weak lungs blocked working in the damp gold mines and shadowed his place in the family.

His lungs still tight, Lex finished his routine chores, collected the chicken carcass, and trudged toward the cottage. He might not have won on the battlefield, but he’d proven victorious in the barnyard.

While he’d been inside the barn, the winter storm had intensified. The wind howled in the surrounding trees, and sunlight paled to a dim star. As he climbed the cottage steps, he noticed footprints, too small to belong to a dwarf, on the snow-blown porch floor.

The hair on the back of his neck rose. Continue reading Book Excerpt of Snow White and the Eighth Dwarf

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