book marketing

Use Goodreads to market your book and connect with passionate readers. Goodreads is a great book marketing tool.

It’s #ThrowbackThursday. Join me as we look back at a blog post from April, 2017:

Goodreads is a great book marketing tool

Goodreads is a great book marketing tool.

Use Goodreads to market your book and connect with passionate readers.

Goodreads is a great book marketing tool for writers. Who would you rather target? Someone on Twitter or Facebook who might be interested in reading your book, or an avid reader? An avid reader, of course. Fifty-five million of them. Bing, bing, bing, we have a winner!

Goodreads is the largest site for readers and book recommendations in the world. Why wouldn’t you take advantage of this FREE site to market your books?

Connect with passionate, influential readers who can discuss, share, and promote your books. Join groups, find new authors to read, conduct a poll and host a giveaway—it’s a virtual party!

How to get started:

  • Go to Goodreads.com and create an account. If you have an existing reader account, search for one of your published books and click on your author name, listed below the title of your book.
  • You will be redirected to your basic author profile page. Scroll to the bottom of the page and click on “Is this you? Let us know” to send a request to join the Goodreads Author Program.
  • You will receive an email confirmation in a few days. The Goodreads librarians will merge your member page with your author page.

What you can do on your author page

  • Fill out your bio, including a call to action to visit your website. Your bios should be consistent across all social media platforms.
  • Add a current photo. This should be a photo of you, so your readers can make a connection.
  • Add your website and blog URL.
  • Link your blog to Goodreads. Once linked, Goodreads will automatically import your newest post.
  • Pose a few questions to yourself and answer them in the “Ask the Author” section. This is a great way to get a head start on connecting to your readers.
  • Embed a video. Add book trailers or a video from your YouTube channel.
  • Add an event. Do you have a booksigning or talk scheduled? Add it to the events calendar.
  • Post quotes from your books.
  • Add your books! Rate them. Review them. Get the party started!
  • Add at least 20 other books to your bookshelf. Don’t worry, Amazon (owner of Goodreads) can help. Every time you purchase a book on Amazon, it will appear in your To-Be-Read section of your bookshelf.
  • List a giveaway to get free exposure to your book.
  • Conduct a poll.
  • Connect the Goodreads app to your Facebook page.
  • Add a free book excerpt (.pdf)

How can you promote your books?

  • Be active
  • Join a group or groups and participate
  • Write a review
  • Comment on existing reviews
  • Respond to friend requests
  • Host a giveaway
  • Conduct a poll
  • Update your writing progress on a book you’re reading
  • Vote on a list
  • Click “want to read” on a book
  • Run a Goodreads ad to promote more readers
  • Add an excerpt of one of your books

Goodreads is a great book marketing tool

Do you have your Goodreads Author Page set up? What’s stopping you?

Did I miss a tip? What’s been your experience with the Goodreads Author Program?

Why not use it to promote your books?

Blessings,

Cheryl

If you’d like to receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would enjoy learning more about Goodreads, use the buttons on the left to share this post. Thank you.

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How to use Facebook Groups to connect with customers

How to use Facebook Groups for Book Marketing

Today’s #ThrowbackThursday post looks at how to use Facebook Groups

How to use Facebook Groups to connect with customersIf you’ve selected Facebook as one of your social mediums to connect with your customers (whether they are a reader, a music lover, or someone who buys the widgets you produce), think about how to use Facebook Groups as part of your marketing plan.

“But I already belong to Facebook, I have my own page, and I post every day,” you say. Yes, this will help spread your message, but if you find the right group, you’re sharing with people who have the same passion for your product. Who is more likely to buy—your Aunt Edna, or someone as madly obsessed with books, music, or widgets as you?

Networking with fans and fellow fanatics adds another layer of connecting to your core audience. And connecting is what puts the “social” in social media.

What can a Facebook group do for me?

(Channeling a little JFK here)–>Ask not what a Facebook group can do for you, ask what you can do for a Facebook group:

    • Ask questions to discover their pain (problem) and have a solution (sale)
    • Be an expert in your field. They will come to you for solutions (see above)
    • Drive traffic to your website
    • Get email subscribers, and put them on your email list
    • Ask advice
    • Give advice
    • Become a part of a community where everyone understands what you’re going through
    • Get feedback
    • Share sales
    • Share posts
    • Request to be or to host a guest post
    • Brainstorm
    • Offer exclusive content
    • Add value

Where do I find a Facebook group that meets my needs?

The obvious place is to do a Facebook search. Or a Google search. Or ask your existing social media if they have any suggestions. People are more than willing to share what they’ve found beneficial to them.

Once you’ve found a group, determine if their purpose aligns with yours and your business. Are they open and generous, or is their mission to collect names for their own email list? Do they share tips and tricks, or is every post an introduction to yet another member? (I belong to one such group and wonder what their purpose is outside of introductions. I never see any concrete suggestions or sharing and wonder why I joined).

On the other hand, I belong to another, fantastic group that is very active. They ask for feedback on book covers, share links to helpful sites, and spread knowledge without thought of reward. They’re generous, supportive and committed to their craft.

What not to do

  • Avoid Spamming. If you’re always selling, no one will read your posts. You want engagement, not scorn.
  • Don’t be a lurker. The point of joining is to belong, and you can’t belong if no one sees you.
  • Get political. Please, in today’s environment, avoid a virtual fight. Unless, of course, the purpose of the group is political
  • Troll or abuse another member
  • Break the rules. BTW, read the rules when you join. If there is a no promotion clause, don’t push your widget. Just don’t.
  • Vulgarity, profanity, etc.

What if I can’t find a Facebook group?

In the very rare case no Facebook group exists, consider creating your own. A lot of work will be involved. After all, Facebook is a 24/7 entity. Do you want to moderate all posts? Are you willing to kick off troubling members? Google the subject and decide if you’re willing to tackle the task. If so, I wish you luck. Send me an invitation.

The purpose of Facebook groups is to share

No one with a passion for a subject wants to exist in a vacuum. We want support, we want to engage, we want to belong to a community that understands the voices in our heads (writers only) or the love we have for our widgets.

Find and join a Facebook group. Contribute. Post a link to something you’re all interested in. Answer a question. And, using the 80/20 rule, occasionally point them in the direction of your product, whether it’s books or widgets.

Bee a part of a colony (couldn’t resist the pun)

Blessings,

Cheryl

p.s. I don’t own a Facebook group, but I do have a Facebook page. Consider following me.

To receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would enjoy learning more about Facebook groups, use the buttons on the left to share this post. Thank you.

 

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Avoid sagging middles and lackluster endings

How You Can Have a Riveting Book Without Sagging Middles and Lackluster Endings

The following is an excerpt from my book, The Plot Thickens: 21 Ways to Plot Your Novel. A link to buy can be found here. The second chapter addresses how to avoid sagging middles and lackluster endings.

The novel’s middle is vital in holding your reader’s attention.

How to avoid sagging middles and lackluster endings

It’s where the protagonist will encounter the bulk of his trials and tribulations, where her strength will be tested and flaws exposed. It’s where you torture your darlings and force them through life-changing events. It sets up the major crisis at the end of the book and paves the way for a satisfying conclusion.

The middle is also where the writer is most likely to give up. After the first few chapters, he realizes the big bite he’s bitten off. How can he hold the tension? How can he up the stakes and plunge the antagonist into deeper and deeper trouble? In other words, how can he paint his hero into a corner then realistically get him out?

Continue reading Avoid Sagging Middles and Lackluster Endings #AuthorToolboxBlogHop

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